Have you ever wondered about how these big youtube channels earn money? It looks easy that they earn from Adsense but how will you react if I say a picture is still left? Look, the production cost of all the big youtube channels are usually high. Let's suppose if you want to make a show like tvf pitchers so how much money will you have to spend? The camera they used worth around 5-6 lakh you need multiple cameras because you can't be able to work from a single one you spend money on the location, your team members and your acting team you pay money to cast and all we will easily spend 50-60 lakh for making a show like TVF. It doesn't matter how many views you get but AdSense will never give you a huge amount of money then how they earn money? They are not doing charity or they are not Sandeep Maheshwari who are making videos without self motive. So today we will try to know How Big youtube channel earns.
How Big Youtube channel makes money
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TVF initial team |
TVF has a good business model if you think you are creative enough then you can also do this type of business in today's century. Now let's talk about TVF play Anubhav Kumar started TVF in 2010 and right now they have 50-100 employees and till yet they have also received a funding of around 10 million dollars which is around 70 crores. They received funding from the Tiger globe which is a very big player and they fund many start-ups. They started in 2010 and they got funding in 2016 so did they survived? because to produce content you have to spend money you have to be creative you can also record like many Youtube channels do but if you record in this way then you can't deliver good quality content. Then how will you make money without delivering that quality of content? first. let's finish the topic of how they make money you have noticed that all the series that they published are sponsored now sponsored mean, indirectly I will do the placement of my products in videos. Now let's assume I am speaking and I have kept the Thumbsup's bottle behind or maybe I have played the video of Thumbsup or ad. Now there are chances that many people will focus on that and will write a comment like sir there are a thumbs up bottle behind doing things in this way engagement of thumbs up will increase in the same way, product placement is happening. If you see common floor has sponsored permanent roommates ola has sponsored permanent roommates. If you analyze then they have made pitchers before the funding so like I always say don't run after funding and focus on your business and invest your own money in starting so first they made the show like pitchers then they got funding. But probably you may know that Getting funding is not an easy task.
From 2010 to 2016 they worked hard on it, In starting they might hire 2-3 employees. Probably you had watched TVF pitchers don't you feel it is the real story based on TVF funding rounds. When a guy is crying and saying he worked hard on his startup and all I read an interview where Arunabh Kumar told that they got the first contract of 20k for making a video they also make ads which you see on televisions. if you ever need help in making videos you can contact them. Basically, it is a video making company TVF is another vertical of this company. They have also launched their application. the benefit of having an application is, you will earn more money sometimes they redirect their videos to their websites and they tell that they have their own embedded video player like youtube so they also earn money from there. Nowadays they do brand integration of 60 lakh to 1.5 crore brand integration includes three things. Brand integration includes your, video and brand and I have to portray the product in such a way then it won't look like I am selling it. You can notice that they never try to sell you a product but they fill your subconscious mind by showing you the same product again and again. If you watched permanent roommates and suppose you also need a room then I will think about the common floor many people didn't know about the common floor before watching that. The common floor can also run ads but they found it a good option permanent roommates is a second top lever series which has been watched now you can think about the return on the amount that they invested. Now not all the people work on sponsored. some people promote their business, for example, Vivek Bindra. Vivek Bindra promotes his leadership funnel. They portray himself like a knowledgeable person which he is. If you also want to meet personally then you can join my leadership funnel which is cost around 1. 5 lakh, the conversion will be less but still, they will earn a good amount of money. Some people only rely on google Adsense some people use affiliate links and if anyone buys something from that link then they will get a commission some people make a specific video on sponsorship and which I personally believe is wrong because you are not doing proper brand integration.
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